Under Armour Introduces UA SlipSpeed – most versatile Training shoe designed for Athletes
You see it with many young athletes – they crush the heels of their sneakers and unlace their shoes after a hard workout. Life moves fast for them and there isn’t one shoe versatile enough to go from performance training to recover mode.
Under Armour aims to inspire athletes with performance solutions they never knew they needed and now can’t imagine living without. Listening to our athletes and making their problems ours to solve, UA set out to develop a multi-dimensional shoe that can become what the athlete needs it to be exactly when they need it. The result was UA SlipSpeed™ – a performance trainer with a convertible heel design.
VERSATILITY AT ITS CORE
A sneaker specifically engineered for training with options for all-day wear, UA has reimagined the traditional training shoe. With its signature UA Flow and Iso-Chill technologies plus the BOA® Fit System and new “crushable” heel design, this one shoe is packed with some of UA’s biggest innovations to push the boundaries of performance.
“When we took a look at the market and spoke with athletes, what we continued to hear was the need for versatility — there was a clear demand for an innovative and versatile solution in the performance footwear category,” said Marcus Cheatham, Director of Product, Special Teams, Under Armour. “What we have created with UA SlipSpeed™ is a trainer that not only adjusts to fit your specific footwear needs any time of the day, but also still packs in some of our biggest performance innovations like UA Flow and UA Iso-Chill for optimum training.”
When an athlete crushes the heel of a regular shoe, they are deteriorating the performance attributes of that trainer. In creating the UA SlipSpeed ™ heel folding technology, athletes can have a comfortable underfoot experience without compromising performance capabilities. Plus, the BOA® Fit System delivers a micro-adjustable, personalized fit – wearers can dial in to secure their foot for tough reps or release the tension for relaxed wear.
The UA SlipSpeed™ is grounded in UA Flow technology, the same proprietary foam compound used in Stephen Curry’s signature Curry Flow line that powers his championship-winning performance on the court. With UA Flow’s lightweight cushioning and pioneering traction, the UA SlipSpeed™ delivers on both comfort and performance.
GRIP. UA FLOW CUSHIONING – Unmatched comfort, ground contact, and traction. No squeaks.
FRESH. BREATHABLE UPPER – Reinforced supportive material with engineered venting.
CLICK. BOA® FIT SYSTEM – A personalized fit, one click at a time, with a 12-point lockdown system.
COOL. UA ISO-CHILL PADDED INTERIOR – Heel to toe interior foam padding with cool-to-the-touch Iso-Chill technology.
CLEAN. MACHINE WASHABLE – Exclusive laundry bag makes it easy to keep them fresh and clean.
FLIP. CONVERTIBLE HEEL – Go from train mode to recover mode.
ATHLETE DRIVEN INNOVATION
UA’s product and innovation teams remain focused on being nimble and delivering products that can solve the challenges athletes face.
“There is a special entrepreneurial spirit at Under Armour and this product is a result of that,” said Ryan Drew, VP of Curry Brand at Under Armour. “We continue to analyze athlete insights and current trends to identify new opportunities that can complement our existing suite of athlete performance solutions.”
With their combined expertise and drawing on both athlete insights and their personal experiences as former athletes, the same product team responsible for the development of the game-changing UA SPORTSMASK set out to develop a solution to fit this unique footwear need.
“When I received my first pair of UA SlipSpeed™, I was excited to have a shoe that could take me from a hard workout in the gym to running errands with the kids without the need to bring another pair of shoes along,” said Michael Phelps, World Champion Swimmer and Under Armour athlete. “I was able to share some of my feedback with the team after testing out the shoe for a while, and I am excited to see it come to market for athletes and exercise enthusiasts of all abilities to take advantage of.”
The UA SlipSpeed shoe underwent rigorous testing to ensure that the heel transforms for the wearing occasion, while still giving you the support you need and cushioning to react to your activity level. Additional testing was done to ensure that UA SlipSpeed™ could hold up in the washing machine. It was critical that this product fit the fast-paced lifestyle of athletes, not only when it’s on their feet. So, keeping them clean is an easy process with the laundry bag that is included with every pair.
Source: Under Armour
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