- The Nike Ja 1 is built for the dynamic game of Ja Morant, Nike Basketball’s first Gen Z signature athlete. It focuses on three performance areas: dynamic lockdown, responsive ride and support for landing.
- At a starting price of $110, the Nike Ja 1 provides an accessible footwear option for all players and communities.
- Morant’s hands-on creative approach shows up in several design elements, including personal, handwritten notes across the colorways. The details acknowledge his family, friends and community, who have affectionately become known as Team Morant.
The Nike Ja 1 is built for Nike Basketball’s first Gen Z signature athlete, Ja Morant. Designed for the next generation of playmakers, whom Morant represents, the shoe focuses on three key performance areas: dynamic lockdown, a responsive ride and support for landing.
Dynamic Lockdown: The midfoot lockdown system provides a secure and snug fit, allowing athletes to quickly change direction while on the court.
Responsive Ride: The forefoot Nike Air Zoom bag helps give a quick, explosive sensation underfoot.
Support for Landing: The raised sidewall guardrail helps support takeoff and landing on two feet, combined with a raised cushioned foam collar and zonal cushioning for additional ankle support.
Morant’s hands-on approach in the creative process shows up throughout several design elements on the Nike Ja 1. These details include personal handwritten notes across the colorways acknowledging his family, friends and community, who have affectionately become known as Team Morant. Nike designers also collaborated with Morant to create a signature light blue color, speaking to the blue-collar mentality that fuels him in everything he does.
Joining Nike Basketball’s Jump portfolio at a starting price point of $110, the Nike Ja 1 will be the most affordable Nike Basketball Signature footwear on the market, providing an accessible footwear option for all players and communities.