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Trust is paramount for Indian consumers when buying mobile phones, and several mobile brands in India have built up a solid reputation for quality, reliability, and customer support. Here are some of the top trusted mobile brands in India:
Samsung
Based out of South Korea, Samsung operates in numerous sectors such as electronics, heavy industry and construction. They have become one of the dominant mobile brands in India since entering 2010, offering both budget and premium smartphones for sale to Indian customers.
Market Share: Samsung was one of the leading smartphone brands in India, with an estimated market share of approximately 20% by 2021. Their Galaxy series smartphones were solid contenders within midrange and premium segments.
Market Trends: Samsung has introduced numerous innovative features into its smartphones, such as foldable displays and 5G support, and high-end camera technology. Furthermore, the company has expanded their online and offline distribution channels to reach more customers.
Challenges and Opportunities: Samsung India faces tough competition from brands like Xiaomi, Vivo and Oppo in the smartphone market. Yet Samsung can seize the growing interest in 5G smartphones to expand their product offering in India.
Sustainability Goals: Samsung has set several sustainability goals, such as reducing carbon emissions and using sustainable product materials. Furthermore, initiatives have been established to recycle e-waste and reduce plastic waste production.
Price Range: Samsung offers smartphones in India at various price points, from budget phones under Rs. 10,000 to premium smartphones priced above Rs. 1 lakh. Their mid-range smartphones are trendy here, with prices typically falling between Rs. 15,000 and Rs. 30,000.
Future Perspective: Samsung can be expected to introduce innovative features into its smartphones and expand its product lineup in India. Furthermore, it recently announced plans to manufacture smartphones locally to reduce costs and boost supply chain efficiency. Again, with the growing demand for 5G phones in India, there may be opportunities to grow market share in premium segments like smartphones.
Xiaomi
Established in China as an electronics multinational in 2010, Xiaomi quickly established itself as a premier smartphone brand in India after entering 2014. Xiaomi quickly became known for producing affordable phones packed with advanced features that quickly earned immense acclaim as one of the top mobile brands in India.
Market Share in India: Xiaomi holds a 27% market share in India as of 2021, dominating the smartphone industry for years and holding one of the top five positions among top mobile brands in India.
Market Trends: Xiaomi has become famous for its aggressive pricing strategy, contributing to its immense success in India. Furthermore, this brand has tailored its products specifically for local consumption while introducing wearables, smart TVs, and home appliances into various categories to broaden its presence on Indian shores.
Challenges and Opportunities: Xiaomi India faces numerous obstacles when operating in India, particularly competition in the smartphone market from Chinese and Indian brands. Another significant hurdle lies in maintaining quality products and after-sales services, which have caused some customers concerns.
Xiaomi sees India’s smartphone market as an unparalleled opportunity to expand its presence and increase its market share. They have established an effective distribution network across India and cultivated an engaged customer base – two trends they can leverage effectively in India with increased smartphone usage and digital economy growth.
Sustainability Goals: Xiaomi has set various sustainability goals, such as lowering carbon emissions and encouraging eco-friendliness among its products. Xiaomi also implemented initiatives to promote recycling e-waste to lower environmental impacts; additionally, they were recognized for their efforts by being included on the Dow Jones Sustainability Index three consecutive times.
Price Range: Xiaomi offers smartphones to fit a range of price points, from budget to premium segments. Their Redmi series is cost-effective, while their Mi series caters more for premium markets. Xiaomi also provides discounts and special offers during festive periods to attract customers and make purchasing possible.
Future Look: Xiaomi is projected to continue its success in India’s market. After establishing itself as a strong presence in smartphone sales, they are expanding into other product categories and investing in R&D to introduce cutting-edge technologies into its products. Focusing on affordability, quality, and localization ensures Xiaomi will remain one of India’s premier smartphone brands in future years.
Apple
Established by Steve Jobs, Steve Wozniak, and Ronald Wayne in 1976, Apple is an American multinational company that designs, produces, markets and sells mobile phones, personal computers and other electronic devices. Since 2007 they have had an increasing presence in India’s market, holding one of the top position in mobile brands in India.
Market Share in India: According to a report by Counterpoint Research, Apple held just 2% of India’s smartphone market in 2020; however, their market share has been steadily increasing, with more affordable models like iPhone SE and XR being introduced onto the market.
Market Trends: India’s smartphone market has experienced rapid expansion as consumers search for affordable devices that deliver performance and features they value. Apple has attempted to enter this space by releasing more affordable models and offering attractive financing and trade-in offers.
Challenges and Opportunities: Apple in India has faced two primary obstacles; high import duties levied by the Indian government have made its products more expensive in comparison with other markets; however, Apple has attempted to address this by producing more locally. Another significant barrier has been competition from Chinese smartphone brands such as Xiaomi, offering affordable devices with similar features.
Apple may see an opportunity in India’s expanding middle-class market as consumers increasingly desire devices with advanced features and premium specifications. They have invested in developing their retail presence here by opening new stores and forming partnerships with local resellers.
Sustainability Goals: Apple has set lofty sustainability goals, including an effort to become carbon neutral by 2030. They have already made strides toward this end by employing 100% renewable energy in India for all their operations.
Price Range: Apple mobile phones are known for their premium pricing, ranging from around INR 40,000 for the iPhone SE to over INR 1 lakh for flagship models.
Future Prospects: Apple plans to remain committed to India as it introduces more cost-conscious models and expands its retail presence there. Furthermore, local manufacturing will likely help lower product costs here; with rising premium device sales there, there is potential for Apple to grow its market share while becoming one of India’s premier mobile brands.
OnePlus
Established in China in 2013, OnePlus first entered India in 2014 with its flagship phone, the OnePlus One. Since then, the brand has built an enormous fan base across India and has become one of the leading mobile brands in India.
Market Share in India: According to Counterpoint Research, OnePlus held a 15% market share in India as of Q1 2021. Their market share has steadily grown due to their premium smartphones at competitive pricing points.
Market Trends: OnePlus has become known as a premium smartphone brand that provides consumers with premium features at an accessible price point. Their devices are known for their sleek designs, powerful performance, and advanced camera capabilities – which no other phone manufacturer in India can match. Furthermore, recently they expanded into the smart TV market, offering consumers an integrated ecosystem of devices for intelligent living.
Challenges and Opportunities: One of OnePlus’ most significant challenges in India is competition from other smartphone brands in its mid-range segment, such as Xiaomi. But they have remained unique by providing premium offerings and upholding a solid brand image. In addition, India’s smart device market growth should give ample opportunity for expansion.
Sustainability Goals: OnePlus has pledged to reduce its carbon footprint and use more eco-friendly materials in its products. Their goal is to reach carbon neutrality across their operations by 2022, while they also launched initiatives for recycling electronic waste.
Price Range: In India, OnePlus offers smartphones beginning around INR 20,000 for midrange models and up to INR 70,000 for its premium offerings. Their flagship models are competitively priced compared to other premium smartphone brands.
Future Prospects: Looking forward, OnePlus’ focus should remain on providing premium smartphones at reasonable price points while expanding into other intelligent devices and services, such as wearables and cloud services, to provide consumers with a comprehensive ecosystem of connected devices. Thanks to its strong brand image and loyal customer base, OnePlus is poised to grow within India’s market.
Oppo
Oppo is a Chinese mobile brand that debuted in India in 2014. A subsidiary of BBK Electronics – the owner of Vivo and OnePlus – Oppo is best known for its camera-centric smartphones. It has steadily expanded its product offering since entering India’s market in 2014.
Market Share in India: Oppo Holds 10% Market Share in India as of Q1 2021: According to Counterpoint Research, Oppo currently holds a 10% market share in the Indian smartphone market and ranks fifth overall according to market share.
Market Trends: Oppo has made significant strides to establish itself in India’s mid-range and budget smartphone segments, with its devices boasting competitive features and prices. Furthermore, Oppo has invested heavily in creating its processors, which could eventually reduce dependence on Qualcomm for powering them.
Oppo’s Key Challenges and Opportunities in India: Competition from other Chinese brands such as Xiaomi, Vivo and Realme poses significant challenges when competing in India; to remain relevant, it must differentiate itself from these brands by differentiating itself from them to gain market share. However, opportunities exist for Oppo to expand its product portfolio and focus on cutting-edge technologies like 5G and AI that may eventually emerge as competitive advantages.
Sustainability Goals: Oppo has set several sustainability goals, such as reducing carbon emissions and using more eco-friendly materials in its products. Furthermore, Oppo has implemented measures to decrease waste production and enhance energy efficiency across its operations.
Price Range: Oppo offers smartphones at various price points in India, from around INR 7,000 to INR 60,000. Their mid-range devices are incredibly well-received among Indian consumers.
Future Look: Oppo has been expanding its product offering in India and will likely launch more devices targeting midrange and budget segments. They have invested in creating their processors, which may reduce reliance on Qualcomm in future. Furthermore, Oppo has been working towards expanding its offline presence to extend its reach.
Vivo
Vivo, the Chinese mobile brand that entered India’s market in 2014 under BBK Electronics, is part of their Oppo Realme and OnePlus portfolio.
Market Share in India: Vivo has established itself as an influential player in India’s smartphone market. By Q1 2021, Vivo held a 14% market share, making them the third-largest brand.
Market Trends: Vivo has established itself in India’s smartphone market by offering mid-range and budget smartphones with innovative features, particularly sleek designs and robust cameras that target young consumers. Furthermore, Vivo actively markets its devices through various marketing campaigns and sponsorship of significant events such as the Indian Premier League tournament.
Challenges and Opportunities: Vivo faces many challenges and opportunities in India’s market, including fierce competition from Chinese brands such as Xiaomi and Realme, rising price sensitivity among Indian consumers, and an ever-increasing desire to get value for their money. Vivo could seize an increase in 5G demand to capitalize on market momentum while others are innovating camera technology.
Sustainability Goals: Vivo has made significant strides toward its sustainability goals by setting energy-saving measures during manufacturing processes and establishing an e-waste recycling and disposal program.
Price Range: Vivo offers smartphones to fit the mid-range and budget segments with prices ranging between INR 7,000 and 50000.
Future Look: Vivo plans to increase its market share in India through innovative products, expanding its distribution network, and opening a local manufacturing plant that meets growing smartphone demand in India. Furthermore, Vivo invests heavily in research and development to stay ahead of its competition and offer fresh new offerings on the market.
Nokia
As a Finnish brand with decades of experience in mobile phone manufacturing, Nokia was once a household name in India for its durable yet user-friendly feature phones. Recently, however, they’ve seen renewed success by producing innovative smartphones. Today, Nokia is one of the top mobile brands in India.
Market Share in India: Nokia’s market share in India has declined due to increased competition from other smartphone brands; as of Q1 2021, Nokia held less than one percent market share in India.
Market Trends: Nokia has been working to offer an authentic Android experience through their smartphones and has introduced mid-range models in response to competing brands at similar price points.
Challenges and Opportunities: Nokia faces stiff competition in India from other established smartphone brands. To remain profitable and increase its market share in India, Nokia must increase its marketing efforts and offer consumers more attractive features that attract them. They can leverage their brand recognition and goodwill and increase market share by taking advantage of existing brand goodwill in India.
Sustainability Goals: Nokia has pledged its support in cutting carbon emissions by using renewable energy sources within its operations and supply chain. Its ambitious target is to reduce its emissions by 41% by 2030.
Price Range: Nokia offers mid-range smartphones between Rs. 10,000 and Rs. 30,000.
Future Look: Nokia has been expanding its smartphone offerings in India and has introduced models with 5G capabilities. Furthermore, regular software updates for their devices may attract more customers. Shortly, Nokia may continue focusing on mid-range smartphones by providing innovative features to compete against established smartphone brands.
Realme
Realme, a Chinese smartphone brand that launched into India’s smartphone market in 2018, quickly made an impactful mark in India as a sub-brand of Oppo. Over time however, Realme established itself and gained a strong foothold within its respective market segment. Here’s a closer look at Realme’s performance there:
Realme was introduced in India as a sub-brand of Oppo in May 2018, offering budget and mid-range smartphones with features such as high-resolution cameras, large batteries and fast charging capabilities. Initial online-only sales commenced.
Market Share in India: Realme has quickly established itself as one of India’s top five smartphone brands, according to Counterpoint Research’s estimates, boasting 14% market share during Q1 2021 as the fourth-largest brand.
Market Trends: Realme has established itself in India by offering feature-packed smartphones at competitive prices. Furthermore, Realme has quickly adopted emerging technologies like 5G, with several 5G-enabled phones launched this year alone.
Challenges and Opportunities: Realme’s most significant challenge has been competing against other Chinese smartphone brands like Xiaomi, Vivo and Oppo. Yet, Realme has managed to carve out its unique niche by providing an excellent combination of features and affordability. Furthermore, Realme is expanding its product portfolio with AIoT (Artificial Intelligence of Things) devices such as smartwatches and earphones for added offering depth.
Sustainability Goals: Realme has prioritized sustainability as one of its core goals and implemented several initiatives to reduce its carbon footprint. Realme has pledged to utilize 100% renewable energy by 2022 in its factories and eco-friendly materials in product packaging.
Price Range: Realme offers smartphones at various price points. Realme’s selection covers everything from budget offerings starting around INR 7,000 to high-end options that cost over INR 30,000.
Future Look: Realme has ambitious plans for the Indian market and hopes to become the number-one smartphone brand within three to five years. Their focus will be providing feature-packed smartphones at competitive prices while expanding into other product categories, such as smart TVs and IoT devices.
Motorola
An American multinational telecommunications company with over four decades in the mobile phone business, Motorola Mobility LLC was acquired by Lenovo in 2014 and currently operates as its subsidiary. Motorola is one of the top mobile brands in India by offering smartphones across different price segments.
Market Share in India: Motorola has been a prominent player in India’s smartphone market since entering 2014. Counterpoint Research estimates that Motorola held a 2% market share as of Q1 2021.
Market Trends: Motorola has been targeting both mid-range and budget smartphone markets in India with its Moto G and E series smartphones and experimenting with foldable phones; recently, they unveiled the Moto Razr 5G here as well. In keeping up with industry trends like high refresh rate displays, multiple cameras, and 5G connectivity – Motorola has successfully met their market goals concerning India.
Challenges and Opportunities: Motorola faces stiff competition from established players like Samsung, Xiaomi, and OnePlus in the Indian smartphone market. To remain relevant in this space, Motorola must develop innovative features at competitive pricing that stand out. But with increasing consumer interest in value-for-money devices such as budget phones becoming available again, Motorola could gain more market share by providing affordable alternatives.
Goals of Sustainability at Motorola: Motorola has pledged to reduce its environmental footprint, setting goals to reduce greenhouse gas emissions, water consumption and waste generation. In addition, Motorola seeks to expand their use of renewable energy sources and sustainable materials in products and packaging.
Price Range: Motorola offers smartphones in India at various price ranges, ranging from around INR 6,999 for its Moto E series up to INR 99,999 for its Moto Razr 5G smartphone.
Future Prospects: Motorola has been targeting mid-range and budget smartphones in India and plans to continue this strategy. More smartphones equipped with advanced features like 5G connectivity and high refresh rate displays may be released by Motorola in addition to expanding its foldable phone segment presence.
LG
As a South Korean multinational electronics company, LG has long been present in India’s electronics market. First offering mobile phones here in 2003, it has since released an array of smartphones and feature phones in India.
LG Mobiles Limited’s Market Share in India: According to recent statistics, LG holds less than one percent market share in the Indian mobile phone market, which compares favourably to other leading brands.
Market Trends, Challenges and Opportunities: In recent years, LG has struggled to maintain its market share amid intense competition from other brands. Yet LG continues to release new smartphones with advanced features designed to attract customers while strengthening after-sales services to provide greater customer satisfaction.
Sustainability Goals: LG has long been dedicated to environmental conservation and sustainability. Their goal is to reduce greenhouse gas emissions by 50% by 2030 while investing in eco-friendly technologies.
Price Point: LG offers smartphones at various prices, from budget to premium models. Their budget-friendly phones start around Rs. 7000, while premium versions may cost over Rs 50,000.
Future Look: LG announced in early December 2018 that they are leaving the mobile phone market to focus on home appliances and electric vehicle components instead. As part of this change, they will no longer release new smartphones in India or any other market; however, they will still provide support and software updates for existing phones for an indefinite period.
A range of reliable mobile brands in India provides quality, reliability, and excellent after-sales support. When choosing a phone, it’s essential to consider your individual needs, budget, and personal preferences to find one that meets them all.
Frequently Asked Questions:
1.What are the top mobile brands in India?
In India, the top mobile brands include Samsung, Xiaomi, Vivo, Oppo Realme and Apple.
2.Which brand offers the best budget mobile in India?
Xiaomi is widely recognized as India’s go-to budget mobile brand, providing feature-rich smartphones at competitive prices.
3.Which mobile brand is most widely-sold in India?
In India, Xiaomi is the leading mobile brand, followed by Samsung.
4.Which camera mobile brand offers the highest quality cameras available today in India?
Apple is widely considered the leader when it comes to camera mobile brands in India, followed by Samsung and OnePlus.
5.What is the average lifespan of a mobile phone?
Generally, mobile phone lifespan ranges between 2 – 3 years.
6.Which mobile brand offers the longest battery lifespan?
Apple is well known for providing long-lasting devices, with many devices still receiving software updates after five years.
7.In India, which mobile brand offers the best gaming capabilities?
In India, OnePlus is widely considered the premier mobile brand for gaming, featuring high-end specifications and providing an enjoyable gaming experience.
8.In India, which mobile brand provides the longest battery life?
Samsung is widely considered the premier mobile brand for battery life in India, offering devices featuring large capacity batteries and powerful processors.
9.Which brand offers the most expensive mobile phones in India?
Apple is India’s most expensive mobile brand, with iPhone models costing upwards of Rs. 1 lakh each.
10.Which mobile brand offers the lowest cost options in India?
Realme and Xiaomi are widely considered among India’s most budget-friendly mobile brands, providing feature-packed smartphones at competitive rates.
