IKEA to launch the OBEGRÄNSAD collection in collaboration with Swedish House Mafia
IKEA and Swedish House Mafia have teamed up to democratise music production at home and enable the many music lovers to unleash their creativity. The result is the OBEGRÄNSAD collection, with more than 20 products, which will be launched globally in October 2022.
IKEA and electronic music artists Swedish House Mafia set to explore music and creativity at home and make everyday life easier for those who produce, perform, play, or listen to music. The result of the collaboration is OBEGRÄNSAD, a limited collection that will enable the many rising creatives in music and digital arts to build the perfect home studio at an affordable price.
The OBEGRÄNSAD collection, which means unlimited in Swedish, targets everyone who values music experience at home and beyond: music fans, music producers, DJs, and all creators with limited means but unlimited creativity. Technology development has enabled democratisation of music and music production, and the collection aims to support the creative pursuits of the many people creating, performing, and enjoying music at home.
The collection is built on the band’s insights about the needs of those starting their music or creative career.
“Since we were kids, we have valued the IKEA approach of making things affordable and available for a lot of people. We used to find a creative way to make IKEA furniture to accommodate our teenage lives as creatives, so the collaboration’s purpose was formed around our own personal journey in life”, says Swedish House Mafia.
The collection consists of more than 20 clever home furnishing solutions for producing and performing music in the home setup – as well as solutions for listening to music and creating a relaxed atmosphere. The collection includes a record player, LED work, wall and floor lamps, a clock; laptop, tablet, speaker, and record stands; a desk, two options of shelving units, an armchair, four options of bags, including an accessory, a record and a laptop bag, rug, and sleepers in two sizes, a throw and a cushion cover.
“We wanted to simplify the process for people to create music. Hopefully, our collection inspires and enables more people to be more creative within their home, and it does not have to be restricted to only music making. It can be so much more”, says Swedish House Mafia.
The up-and-coming DJs and music producers will hopefully appreciate the OBEGRÄNSAD shelving unit, the remake of KALLAX which is designed with an extra space for amplifiers and a higher unit, the OBEGRÄNSAD desk with speaker stands and a pull-out shelf, as well as the OBEGRÄNSAD stands for laptop, tablet, and speakers. A mix of lighting – including ambient light in the OBEGRÄNSAD clock – and soft furnishings are essential for bringing the right mood and getting into creative flow.
The OBEGRÄNSAD collection is designed as an affordable collection with a classic black aesthetic and minimalistic, sleek design that supports the technology and how it is used. As Swedish House Mafia put it: ”the design in our collection features a timeless theme with a distinct trace of our DNA”. The solutions will easily add smart functionality to the existing space – or help build an affordable home studio from scratch.
“Look at the collection and the complexity of it: lights, furniture, tech. That would not have been possible with just any collaboration, but collaboration is in the essence of Swedish House Mafia. It’s in everything they do”, says Friso Wiersma, IKEA in-house designer.