0
0
Scorchio!! As hot weather returns, Tesco to help nation protect itself in the sun by covering VAT on its sun care range
- Skin cancer is one of the most common forms of cancer in the UK, yet up to 90 per cent of cases can be prevented by adopting simple sun protection measures
- Estimated 19m UK adults don’t wear sun protection even when it’s sunny
With temperatures expected to soar this weekend, and families planning to decamp to the garden, Tesco will help everyone stay safe in the sun for less, by taking care of the VAT on its sun care range for adults, kids and babies.
Since Tesco first covered VAT on its sun care products in 2021, it has helped customers save more than £1 million.
Cases of skin cancer are increasing despite up to 90 per cent of cases being preventable by being sun safe. However, research by Tesco reveals that over half (57 per cent) of UK adults said they think sun protection is expensive, with 29 per cent of those surveyed stating that they would wear sun protection daily if it was more affordable.
Alessandra Bellini, Chief Customer Officer, Tesco said: “At Tesco, we believe sun protection is essential, and know that the cost of using it can add up. With the current squeeze on household budgets, money may be tighter than ever for many families.”
“We believe the safety of the nation’s skin should not be treated as a luxury, which is why we helping customers save on the sun protection products in our Tesco Soleil range.”
It is also clear, however, that there is a need to continue to educate on the importance of proper sun protection, as it is estimated that over 19m UK adults don’t wear sun protection even when it’s sunny. Of those that do wear sun protection every day, 41 per cent claim they only apply it to their face or face and neck, despite the fact any part of the body exposed to UV rays can be at risk.
Source: Tesco
