Mars Acquires Whole-Fruit Snacking Brand Trü Frü
Mars, Incorporated, a family-owned, global leader in confectionery, food, snacking brand,and pet care products and services announced that it has signed an agreement to acquire Trü Frü, a high-growth, better-for-you, whole-fruit snacking brand from its founders and management team. Trü Frü’s innovative, high-quality and unique snacks are made from real fruit and immersed in premium chocolate. The …
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