Telefónica

deepfakes

What are deepfakes and how to detect it?

Deepfakes: What are they?   The term “deepfakes” comes from the combination of the concepts “deep learning” and “fake”, alluding to the fake content generated with deep learning (AI)  This refers to a spoofing technique, which uses an advanced artificial intelligence technique that collects data on physical movements, facial features and even voice, and processes it through …

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Technological solutions to regenerate the seabed

Technological solutions to regenerate the seabed

Plastic waste, tourism and overfishing are some of the main threats to the oceans, especially the seabed. Environmental organisations have long warned that the oceans are deteriorating, which will take a heavy toll globally. How can this situation be improved? What can technological solutions do to regenerate the seabed?   The oceans are crucial to the …

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Telekom, Orange, Telefónica and Vodafone to form AD tech JV

Telekom, Orange, Telefónica and Vodafone to form AD tech JV

Deutsche Telekom AG, Orange SA, Telefónica SA and Vodafone Group Plc are to form a joint venture (JV) for the implementation of a privacy-by-design digital marketing technology platform in Europe that could benefit consumers, advertisers and publishers alike.  The creation of this new entity has been approved by the European Commission, pursuant to the European …

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The value transfer from Europe´s citizens to the big tech companies

The value transfer from Europe´s citizens to the big tech companies

The Internet has had a major impact on the economy and society, expanding since its commercialization in the mid-1990s from Europe´s citizens to the big tech companies. The current Internet ecosystem is, however, heavily imbalanced as a result of decisions made in the early days and the market evolution. To address this imbalance and to …

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Differences between digitisation and digital transformation

Differences between digitisation and digital transformation

Digitisation and digital transformation are concepts that are often used as synonyms, but they are not. Both have differentiating functions and characteristics in business and organisational environments. Digitisation is a stand-alone process that can be executed in different parts of a company, and digital transformation encompasses the entire business.    What is digitisation?   Digitisation is a concept that has …

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