Shiseido Launches Medium-Term Strategy “SHIFT 2025 and Beyond”

Shiseido Launches “SHIFT 2025 and Beyond”

Shiseido Company, Limited hereby notifies that it has launched “SHIFT 2025 and Beyond,” a medium-term strategy centered on the three years from 2023 to 2025. With “SHIFT 2025 and Beyond”, the Company will take the next three years under a new management structure to shift itself from “Defense” to “Offense” and ensure further growth to …

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