Nature Valley adds new level of flavor with first savory snack option, Nature Valley Savory Nut Crunch Bars
Nature Valley is inviting everyone to savor the summer with its newest innovation, Nature Valley Savory Nut Crunch Bar, the first savory snack from the number one selling bar brand. Available in three flavors — Everything Bagel, White Cheddar and Smoky BBQ — each flavor profile creates an entirely new Nature Valley experience in one crispy nut bar, a departure from the classic Oats ‘n Honey bars that its fans know and love.
“Nature Valley is known for introducing the first mainstream granola bar to consumers, and since 1975 we’ve continued to innovate and find new ways to shake up the bars aisle,” said Ray Joncas, Vice President and Business Unit Director, Bars at General Mills. “Snacking fans now have the best of both worlds with our new Savory Nut Crunch Bars as a companion to our traditional whole grain oat granola bars.”
The addition of this new crispy nut bar is driven by consumer demand for more savory snack options, with 63%i of Americans having a strong preference for savory or salty snacks and 74%ii looking to reduce sugar intake in their daily diets. Nature Valley Savory Nut Crunch Bars offer the same grab-and-go convenience in a one-bar pack by using a proprietary binding process that removes the need for sugar binders to keep them intact.
“Our new technology has enabled us to solve a consumer need for convenient snacks that don’t require the use of syrups and sugars to bind the bars together,” said Ali Shaikh, Senior Brand Manager, Bars Innovation at General Mills. “This has unlocked an opportunity for us to craft Nature Valley snack bars with 2g of sugar in surprisingly savory flavors, delivering on a whole new set of cravings.”
Nature Valley Savory Nut Crunch Bars are now available at grocery stores nationwide for a suggested MSRP of $4.79 for a 5-count box.
About Nature Valley
Nature Valley believes that nature brings out the best in all of us. That’s why the brand continually strives to connect people to nature not only through Nature Valley bars, but also outdoor experiences. The brand is committed to making nature’s energy accessible for future generations by preserving and protecting nature itself. Through a partnership with the National Park Foundation, the brand recently restored access to trails nationwide. With access to 10,000 miles recently completed, the brand committed to an additional 10,000 miles expected to be completed in 2023. As the creator of the granola bar category in 1975, Nature Valley offers a wide variety of products across bars, snacks and granola selling 3.6 billion granola bars worldwide each year.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2022 net sales of U.S. $19.0 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1.1 billion.
Source: General Mills