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Motorola reinforces its dedication to tennis by announcing a new, grand-slam partnership with the No. 1 ranked American male tennis player Taylor Fritz. This strategic collaboration marks an exciting chapter in both Motorola’s commitment to sports sponsorship and Fritz’s remarkable career.
Beginning with his highly-anticipated performance at the Miami Open, March 17-31, Fritz will sport the iconic Motorola “batwing” logo on the right sleeve of his match uniform and warm-up kit.
Over the course of the multi-year partnership, the 26-year-old tennis star will also utilize the iconic motorola razr and will support Motorola through ongoing, strategic brand activities and campaigns that engage with tennis fans and brand fanatics across North America.
“Taylor Fritz perfectly embodies the spirit and ethos of what our brand represents,” said Rudi Kalil, President and General Manager of North America at Motorola. “Not only does Fritz play with passion, strength, and determination, but he shares Motorola’s commitment to pushing the boundaries of what’s possible and redefining the status quo. We are thrilled to welcome him to the Motorola family.”
“I am incredibly excited to be partnering with and representing such an iconic brand like Motorola,” said Taylor Fritz. “We share a commitment to excellence and passion for success, and I’m thrilled to be joining forces with a brand that continually supports the tennis community.”
Launching himself into stardom and solidifying his place as the No. 1 US player, Fritz continues to capture the hearts and attention of sports fans around the world. With a career-high ranking of World #5 and currently #13, Fritz has consistently shown himself to be among the best players in the world and is a freight train heading for the world’s Top 3.
Follow Motorola and Taylor Fritz both on and off the court via social media for the latest updates and behind-the-scenes content throughout this exciting partnership.
Source: Motorola
