IKEA reveals the first products in the ÖMSESIDIG collection – a collaboration with nine Latin American creatives
In the upcoming ÖMSESIDIG collection, IKEA brings nine Latin American creatives together from the fields of design, fashion, food, architecture, and art to explore the cultures of festivities and socialising at home in Latin America. Today, the first products in the collection are revealed, highlighting products that set the mood for celebration. The collection will be launched globally in April 2023.
ÖMSESIDIG pays homage to various cultures, crafts, and expressions in Latin America through designs by local creatives. The collection name “ÖMSESIDIG” means mutual in Swedish and represents the mutual curiosity to create and learn from each other. A reminder of the value of collaborating to exchange ideas and knowledge between IKEA and other creatives. The first products revealed include a garland, two lampshades and three new panels for the SYMFONISK picture frame Wi-Fi speaker. The products capture the bold identity of the collection and spotlight traditions of socialising around food and music in Latin America.
ÖMSESIDIG panels for the SYMFONISK picture frame Wi-Fi speaker
The three ÖMSESIDIG panels for the SYMFONISK picture frame Wi-Fi speaker are designed by Chilean muralist and artist Trini Guzmán and Colombian artist Diana Ordóñez. The panels feature bold, colourful patterns and can be hung on the wall as eye-catching art pieces. The panel designed by Diana Ordóñez draws inspiration from the vibrant carnival tradition of Colombia.
“The mask is a kind of costume that allows us to be another character. Colombian culture has many festivals, and masks are used as a way of expression, a moment when you can be a monster, a bull, a cow, a woman, a man. For me, the mask is an interpretation of the many characters that are inside of us”, says Diana Ordóñez.
With the ÖMSESIDIG rice paper lampshades by Mexican designer Liliana Ovalle and the ÖMSESIDIG garland by Trini Guzmán, the designers share personal takes on how to bring life and light to any gathering. The ÖMSESIDIG garland for table setting comes with blank pages made to be coloured in.
“When we invite someone into our home, we are also opening a part of our hearts. By sharing our space and the items that surround us everyday, we are also sharing more of our stories and intimacy. With this collection, I wanted to design products that encourage people to bring their own creativity to the objects that will be part of their homes, celebrations and stories, by inviting them to colour, cut and transform them”, says Trini Guzmán.
Exploring new cultures and traditions of coming together
Entering new markets in Latin America allows for IKEA to explore new cultures and traditions of coming together. Collaborating directly with local creatives who bring their own personal angle to their work, allows for new expressions and perspectives in working with design, to be shared with the rest of the world.
“Each of the artists have brought their own history, culture and expression to the table and weaved it into the design and art they have created. We will see a vibrant collection that embraces the mix of cultures and creativity where every item holds a personal story”, says Friso Wiersma, designer at IKEA of Sweden.
The preview of the ÖMSESIDIG collection at IKEA Open House in New York focused on a number of key product reveals. The full collection, consisting of 30 products, will be announced in April 2023.