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Expedia Group announces that its White Label Template has been selected by Accor, one of the world’s leading hospitality groups, to launch its new Flight + Hotel site, allowing travelers to seamlessly add flights to their hotel stay. The easy-to-integrate template solution will launch in Australia later this year with the UK, France and Germany to follow.
“Accor is a long-standing partner and we are proud that it has placed its trust in Expedia Group’s technology and our team”. said Ariane Gorin, President of Expedia for Business. “By using Expedia Group’s Open World platform, Accor’s travelers will have access to our global supply of airlines along with our multi-lingual traveler support services, and will be able to earn Accor loyalty points in a seamless end-to-end experience. Accor itself will now be able to increase brand loyalty, grow revenues and attract the high-value package traveler.”
Aid conversion
Powered by the Expedia Group™ Open World platform, Flight + Hotel allows Accor travelers to attach flights to their hotel bookings with Expedia Group’s global supply of more than 500 airlines around the world. This gives the traveler a seamless experience when booking their trip while allowing Accor to tap into high-value package travelers who on average cancel 75% less, stay twice as long and book twice as early compared to non-package travelers.
Additionally, Accor travelers will now have access to Expedia Group’s traveler support and resources to help easily manage trips on Flight + Hotel. White Label Template says travelers have the choice to self-serve via an artificial intelligence-powered virtual agent, an online help center to frequently asked questions, or multi-national, multi-lingual customer direct service via global contact centers.
Boost Loyalty
According to Expedia Group’s upcoming Traveler Value Index 2023, loyalty programs are becoming increasingly important for travelers. More than half (53%) say that it is more important to travel with their loyalty providers than before the pandemic.
The new partnership will drive engagement and lifetime value to Accor’s most loyal travelers by integrating its loyalty program, ALL – Accor Live Limitless. Serving as a hospitality expert and travel companion, ALL – Accor Live Limitless will continue to support and reward each member in researching and organizing their next trip with a brand-new site dedicated to flight + hotel packages. Travelers can create their perfect package featuring Accor’s worldwide collection of quality hotel brands and then seamlessly pair it with the airline and flight time that best suits their trip.
ALL – Accor Live Limitless members will have the ability to not only save money, but also maximize their points by earning loyalty points on both the hotel and flight portion of packages booked through the Flight + Hotel site. The loyalty integration will include single sign-on authentication so ALL – Accor Live Limitless members can seamlessly use their Accor account to sign into Flight + Hotel to manage all parts of their trips in one place. Everything needed for the traveler is in one place to book with total peace of mind: zero-stress booking, year-round discounts, and maximum points.
About Expedia Group
Expedia Group, Inc. companies power travel for everyone, everywhere through the global platform. Driven by the core belief that travel is a force for good, they help people experience the world in new ways and build lasting connections. They provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. The organization is made up of three pillars: Expedia Product & Technology, focused on the group’s product and technical strategy and offerings; Expedia Brands, housing all the consumer brands; and Expedia for Business, consisting of business-to-business solutions and relationships throughout the travel ecosystem. The Expedia Group family of brands includes: Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, CarRentals.com™, and Expedia Cruises™.
Source: Expedia Group
