Jordan Brand’s First Africa-Based Collaboration Brings the Air Jordan 2 to the Next Generation The Air Jordan 2 Retro Low Shelflife is Jordan Brand’s first footwear collaboration with an Africa-based partner. One of South Africa’s leading sneaker retailers, Shelflife is inspired by graffiti and street art, and the team is unified by a spirit of ubuntu: “I […]
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Global sports company PUMA and absorbent apparel brand Modibodi, have developed a series of Period Pep Talks with world-class female athletes – designed to encourage women and girls to stay in sport. As part of the Period Pep Talk campaign, PUMA and Modibodi have designed a revolutionary new patent-pending period activewear collection. Launching this October,
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The new Fearless Pack features the new ULTRA and the FUTURE 1.4 in red-hot editions PUMA Football has launched their Generation Fearless campaign featuring the new ULTRA and the FUTURE 1.4 football boots in both Unisex and Women’s fit, ready for the winter fixtures and the World Cup. Generation Fearless is capable of anything. Being
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‘Be The Athlete No One Saw Coming’ New campaign from Under Armour aims to help fuel self-confidence in youth athletes and provide new opportunities to forge their own path to greatness—no comparisons necessary A segment on a sports show. A whisper on the sideline. A post on a social media feed. Athletes experience comparisons everywhere
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With the drop of its latest Fandom Collection, PUMA celebrates the vibrant fan culture of Accra, Ghana and showcases what football means to a new generation of fans everywhere. To truly honor the inspiration for this collection – the fans themselves – PUMA accompanied Ghanaian football star Mohammed Kudus to his hometown of Accra, Ghana
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